What Social Media Platforms Should I Be On?

Social media platforms are extremely powerful tools for all brands. With so many social media channels to choose from, which platform or platforms should your business be using? Let’s jump in to discover how you can determine the best fit for you.

Know Your Skills and Audience

Let’s start with two essential questions: Where do your skills lie, and where does your audience prefer to consume content? These questions should be all you need to guide you.

Your Skills: If you love to be on camera or you have a passion for video editing, direct your focus towards YouTube and TikTok. Let your passion shine through captivating visual storytelling. If crafting engaging copy is your forte, set your sights on Twitter and Facebook, platforms that thrive on concise yet impactful communication. For visually appealing brands, the wonderlands of Instagram and Pinterest are your canvas.

Audience's Preferences: Catering to your audience's content consumption habits is important. Choose platforms aligned with where your audience likes to engage. If you don’t know, ask your customers. Or test multiple platforms until you find the right fit between your skills and where your audience is.

Mastery Over Quantity

Two platforms, maximum. This is big. Becoming a master of two is far more impactful than spreading thinly across all. This focused approach prevents burnout and ensures better results.

Consistency and Audience Understanding

Consistency and patience are your allies. Success doesn't happen overnight. It takes time and effort. Remember, your audience's trust is earned through genuine engagement and consistent value delivery. It’s extremely important, no matter what social media platform you choose, that your content is authentic and not fake.

Pairing Platforms

• Instagram & Facebook: Combine Instagram's visuals with Facebook's reach. The Meta platform makes this an ideal pairing.

• Twitter & LinkedIn: Build industry authority using Twitter's insights and LinkedIn's professional network. Share quick thoughts on Twitter and publish in-depth content on LinkedIn.

• TikTok & Snapchat: Connect with younger audiences on TikTok, and offer time-bound exclusives on Snapchat.

• Pinterest & YouTube: Create appealing boards on Pinterest while using YouTube for tutorials and demos.

There are countless combinations. Remember to choose what resonates with your brand and go in that direction. If two platforms are too much work, focus on one. Your audience would much rather have consistent posts on one platform.

Engage, Have Fun, and Reap the Rewards

Engagement and fun are the cornerstones of social media success. Enjoy the journey, interact with your audience genuinely, and watch the leads roll in. Remember, your success story is crafted over time.

Be sure to follow MJH Digital on Facebook & Instagram for more social media tips.